Business Plan Guidelines

Business Plan Format
Business Plan Summary

  1. What is the social issue/problem your social business idea is addressing? How does it generate social impact and who are your beneficiaries?
  2. What is the social business idea that you will use to address the social issue/problem above? That is:
    • What is your product/service?
    • Who are your customers/target markets?
    • How many are they?
    • Why will they buy your products/services?
    • How much are they willing to pay and why?
  3. How much income from sales do you expect to make from this social business? (i.e. will your expected income cover your expected costs?, do you expect to make profits? How much?)
  4. Tell us about yourself – who are you?
    • Where are you from?
    • Do you have what it takes to turn your idea into a thriving social enterprise?
    • What do you hope to get out of the Venture Day Competition?

Detailed Business Plan

  1. Opportunity, Vision, Mission
  2. Social Value Proposition
  3. SWOT Analysis
  4. Market Analysis and Marketing Plan
  5. Operations
  6. Management & Human Resource Requirements
  7. Business Model
  8. Financing Requirements and Sources of Funds
  9. Six Month Startup or Development Plan
  10. Financial Projections for first 3 years

Format of the Business Plan
Font type and size:           Calibri/Ariel/Times Roman 11 points
Line spacing:                        1 ½ - 2 spaces
Margins:                                  1 inch margin all around (top, bottom, left, right)
Maximum pages:              not exceeding 20 pages, including attachments
(See attached Business Plan Guidelines for details of preparing the Business Plan.)