Communication: Required Subjects

COMMUNICATION TRACK

Intersession
(optional, as per advised of the Academic Adviser)
 
COM 124   BASIC VIDEO/TV PRODUCTION  
This course is an introduction to the TV/video medium of communication, with practical exercises in the techniques of production such as visual grammar, picture composition, camera work, lighting, sound, recording, and editing. Project work involves video documentaries, television dramas, commercials, and public service announcements.
 
COM 161  PUBLIC RELATIONS 
This course is an overview of contemporary public relations as a discipline and as a profession. Topics include its concepts, principles, and practices. Emphasis is on Philippine public relations situations as they contribute to national development.
 
First semester Second semester
 
COM 105  INTRODUCTION TO MEDIA STUDIES                                        
This course deals with diverse forms of media texts, technologies, and practices, as well as critical perspectives useful in understanding their often overlooked agendas. A poststructuralist approach to culture and communication is used to examine media as a contested terrain of ideological meanings and pleasures.
 
Note:
COM 11 can be validated/replacement for COM 105 (program elective)
 
 
COM 120   INTRODUCTION TO PRODUCTION 
This course is an introduction to the basic concepts and techniques of production and broadcasting in general, and specifically by means of radio, the most pervasive mass medium in the Philippines, with hands-on training on the principles and practices of sound broadcasting.
 
or
 
COM 124   BASIC VIDEO/TV PRODUCTION  
This course is an introduction to the TV/video medium of communication, with practical exercises in the techniques of production such as visual grammar, picture composition, camera work, lighting, sound, recording, and editing. Project work involves video documentaries, television dramas, commercials, and public service announcements.
 
COM 140   INTRODUCTION TO JOURNALISM  
This course introduces print media. The course examines the history and practices of the Philippine newspaper, and provides an analytical platform from which to view current events and hands-on experience in writing on the professional and national level.  The ethics of journalism are also discussed.
 
COM 160  ADVERTISING PRINCIPLES AND PRACTICES 
This course is an introduction to the dynamics of advertising, the services of an advertising agency, and the role of the industry in national development. Advertising campaigns are also evaluated.
 
or
 
 
COM 161  PUBLIC RELATIONS 
This course is an overview of contemporary public relations as a discipline and as a profession. Topics include its concepts, principles, and practices. Emphasis is on Philippine public relations situations as they contribute to national development.
 
 
 
COM 105  INTRODUCTION TO MEDIA STUDIES                                        
This course deals with diverse forms of media texts, technologies, and practices, as well as critical perspectives useful in understanding their often overlooked agendas. A poststructuralist approach to culture and communication is used to examine media as a contested terrain of ideological meanings and pleasures.
 
Note:
COM 11 can be validated/replacement for COM 105 (program elective)
 
 
COM 120   INTRODUCTION TO PRODUCTION 
This course is an introduction to the basic concepts and techniques of production and broadcasting in general, and specifically by means of radio, the most pervasive mass medium in the Philippines, with hands-on training on the principles and practices of sound broadcasting.
 
or
 
COM 124   BASIC VIDEO/TV PRODUCTION  
This course is an introduction to the TV/video medium of communication, with practical exercises in the techniques of production such as visual grammar, picture composition, camera work, lighting, sound, recording, and editing. Project work involves video documentaries, television dramas, commercials, and public service announcements.
 
COM 140   INTRODUCTION TO JOURNALISM  
This course introduces print media. The course examines the history and practices of the Philippine newspaper, and provides an analytical platform from which to view current events and hands-on experience in writing on the professional and national level.  The ethics of journalism are also discussed.
 
COM 160  ADVERTISING PRINCIPLES AND PRACTICES 
This course is an introduction to the dynamics of advertising, the services of an advertising agency, and the role of the industry in national development. Advertising campaigns are also evaluated.
 
or
 
 
COM 161  PUBLIC RELATIONS 
This course is an overview of contemporary public relations as a discipline and as a profession. Topics include its concepts, principles, and practices. Emphasis is on Philippine public relations situations as they contribute to national development.