Information Design: Required Subjects

INFORMATION DESIGN TRACK
First semester Second semester
 
FA-ID 101.2  ELEMENTS OF VISUAL COMMUNICATION
This course explores the creative process of making images that can move ideas and information to the minds of others. Topics include the general principles that are the foundation of creative thinking and successful solutions for graphic design, illustration, and advertising art direction communication problems.
 
FA-ID 103.1   BASIC GRAPHIC DESIGN
This course studies the design process and its conversion into graphic communicative forms. Topics include an introduction to the principles, sequencing, structure, typography, symbol design, and color; exploration of the creative display, organization and communication of ideas; and information through word and image.
 
 
4TH ID elective (any of the following courses below)
 
FA 101 INTRODUCTION TO ART AND AESTHETICS
This survey course provides foundational and interdisciplinary background in the history, theory and function of art in its various forms. Through a reading of both seminal and contemporary critical texts, and through critically framed interaction with various works, students gain an understanding of the shifting elements and principles of the aesthetic experience.
 
FA-ID 101.1   INFORMATION ARCHITECTURE
This course is an exploration of how designers present complex information so it is understandable and usable. The course delves into theories of information design and analyzes many practical examples. Students read and discuss the ideas of leading designers and thinkers, and draw insights from psychology, anthropology, and linguistics.
 
FA-ID 10.2 FOUNDATION STUDIO: DRAWING
This course is a study of the principles and practice of drawing still life and figurative forms. When drawing naturally, the course follows the revolutionary 2014 Undergraduate Bulletin of Information 145 but controversial exercises and course on drawing developed by Nicolades and elaborated by Betty Edwards.
 
FA-ID 102.1 DIGITAL DESIGN PROCEDURES
This course offers basic instruction in complex computer pre-press and hand presentation skills. These are taught in the context of simulated professional job processes. Focus is on the development of basic skills to technically produce publications in the graphic design and advertising professions.
 
FA-ID 102.2 BASIC TYPOGRAPHY
This course discusses the use of type as a basic element of graphic communication, including principles which determine typeface selection (to visually communicate the desired effect) and the appreciation of letter forms. Typesetting and typographic layout on computer are stressed and practiced in the classroom.
 
 
 
FA-ID 103.2  ADVANCED GRAPHIC DESIGN
Pre-requisites: FA-ID 103.1
 
This course studies design in communication, combining theoretical studies with applied problems in graphic design. These term-long projects deal with specific issues such as design history, information graphics, environmental design, letterform construction, electronic imaging, conceptual bookmaking, video/film graphics, interactive media, community action, and narrative structures
 
 
 
 
 
 
4TH ID elective (any of the following courses below)
 
FA-ID 101.5 HISTORY OF GRAPHIC DESIGN
The course introduces fact-based discussions on graphic designed objects in their historical context, establishing a clear perspective of where the field has grown, from its roots in the visual arts to the many different branches it has now. The course introduces excellent case studies and analyses of brilliant design solutions.
 
 
FA-ID 10.3 FOUNDATION STUDIO: PAINTING
This course is a study of basic painting methods and techniques as applied to both representational and abstract movies. Acrylic and/or oil paints are utilized. Discussion and critique of students works foster interactive learning among students.
 
 
FA-ID 101.6 PHILIPPINE DESIGN
The course focuses on exploring the rich and varied field of Philippine art and culture for integration in information design in the hope of enriching Philippine design. It examines different genres, themes and media, building the identity of a Filipino designer that is familiar with our rich history of the visual arts.
 
FA-ID 102.4 BASIC WEB DESIGN
The course facilitates the creative use of the internet as a medium for new artistic, journalistic, personal, and commercial projects. Students are expected to design and implement one or more web sites of their own and to demo their works-in-progress frequently.
 
 
FA-ID 103.3 BRANDING
The course introduces students to brand concepts and how the branding process takes place. It solidifies the students’ grasp of design-related work in the field of corporate design, creating strategies that build brand awareness and loyalty based on customers’ experience of a specific object or idea.