Dominating
the Market, Winning in Sales and Profitability
The John Gokongwei School of Management held its 5th Business Leadership Forum with the theme "Searching for Gold: Mining Your Market for Sales and Profitability" last August 6, 2004 at the Inter Continental Manila Ballroom.
The
forum kicked off with Gladys de Veyra's presentation on market trends,
shares, distribution, and opportunities in the Philippine retail industry.
She is the Executive Director of the Retail and Measurement Services of AC
Nielsen. Presentations of key people from various industry giants followed
afterward. The floor was opened for reactions and questions from the
participants after each presentation.
The
Key Spea
First,
Vicente Paterno (Chairman of the Board, Philippine Seven Holdings
Corporation) featured how 7 Eleven has grown into a network of over 200
stores nationwide—a feat he is directly credited for.
Afterward,
Roberto Ocampo (COO, Max's Franchising, Inc.) profiled how Max's
Restaurant, also referred to as the "house that fried chicken built,"
was able to establish and maintain itself as one of the undisputed market
leaders in the casual dining segment of the Philippine food service
industry for almost 60 years.
On
the other hand, Bienvenido Tantoco, Jr. (President, Rustan Commercial
Corporation) relayed how Rustan's has set the standard for operational
and merchandising excellence in the Philippine Retail Industry. He also
gave insights on how businesses can develop a staying power like that of
the Rustan's group.
Nina
Aguas (Country Business Manager, Citibank) shared some of Citibank's
secrets in becoming the country's largest credit issuer. She focused on
how aggressive marketing campaigns help ensure industry leadership despite
fierce competition.
Meanwhile,
Napoleon Nazareno (President and CEO, SMART Communications) narrated how
SMART Communications has been able to expand not just market share but
also overall market size, and experience double-digit sales and profit
growth in the intensely competitive and highly regulated Philippine
Telecommunications industry.
Lastly,
Tony Tan Caktiong (Chairman, President, and CEO, Jolibee Foods
Corporation) talked about how Jolibee evolved from being a two-branch ice
cream parlor to becoming the undisputed leader in the Philippine fastfood
industry. He shared his insights on the corporation's marketing and
business development strategies that have made it the only company in the
world to beat a popular global fast food giant at its own game.
On
the Business Leadership Forum
Organized by the Ateneo de Manila's John Gokongwei School of Management, the Business Leadership Forum serves as a venue for business leaders and entrepreneurs to share experiences and best practices, and learn from each other's successes and failures. A model for partnership between management educator and business practitioner, it successfully blends theory and practice to offer a well-balanced program for the continued professional growth of the leaders of the Philippine business community.
For more information on the Business Leadership Forum, you may call 899 5955 or 890 5012 (fax). You may also write an e-mail to jgsomforum@admu.edu.ph.