Ateneo
Students Dominate the
L'OREAL e-STRAT 4 Challenge
The
L'Oreal e-Strat Challenge is the largest on-line strategy game in the
world, and is open to students (both undergraduate and graduate) from
anywhere in the world. Played over a period of two months,
student teams of three members each are asked to act as the General
Manager of a cosmetics company with an international portfolio of
products, devising business strategy and competing with virtual companies
that will respond to their every move.
76
teams from the Philippine registered to participate in e-Strat
Challenge 2004. Only eight of these teams qualified for the second
round, made up of 1,000 teams from all-over the world. Five of
these 8 teams were made up of undergraduate students of our John
Gokongwei School of Management. What makes this feat even more
impressive is the fact that the 3 other teams (two from U.P. and one from
De La Salle), were all made up of MBA students.
Only
the top 250 teams worldwide qualified for the third round, and only one of
the eight teams from the Philippines made it to this magic circle:
the Ateneo team, MEAmore, made up of three Management Engineering seniors:
Daniel Lee, Carlo Timoteo, and Jecicharles David.
The third round is still ongoing, and it is unsure how our team will fare, but our three young students are already the champions in the Philippines, stamping their class over the rest of the field.