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Minor in Marketing

Five subjects are required to complete the minor program, and these are:

1. Marketing Research (Mkt 111) 
2. Brand Management  (Mkt 112) 
3. Advanced Marketing (Mkt 119)
4. Any two of the following electives: 

• Marketing Communications (not allowed for Comtech majors) (Mkt 104)
• Advertising Management (Mkt 121)
• Sales Management (Mkt 122)
• Promotions Management (Mkt 123)
• Sales & Distribution Management (Mkt 124)
• Direct Marketing (Mkt 131)
• Network Marketing (Mkt 132)
• Creative Salesmanship (Mkt 141)
• International Business Opportunities (Mkt 171)
• Public Relations
• International Marketing (Mkt 172)
• European Marketing and Business Strategy (Mkt 174)
• Services Marketing
• Social Marketing
• New Product Development (Mkt 145)
• Agribusiness Management (Mkt 146)
• Hotel & Restaurant Management (Mkt 147)
• Strategic Manament (Mkt 149)
• Export Marketing (Mkt 173)
• Understanding International Trade & Competition (Mkt 175)
• Electronic Commerce (Mkt 181)
• Marketing Over the Internet (Mkt 182)
• Seminar in Entrepreneurship (Mkt 197)
• Seminar in Marketing (Mkt 198)
• Special Topics in Marketing (Mkt 199)
• Summer practicum with credit
• Or any other elective designated by the Marketing Minor Program Director

 [ View Diagram of Minor ] 

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