The John Gokongwei School of Management (JGSOM) continues to distinguish itself as the country's center of excellence and leadership in undergraduate business education through its Business Accelerator Program (SOMBA). Launched in May 2003, SOMBA is the first, and so far, the only business incubator facility for students in the Philippines. Now on its third run, SOMBA provides students the opportunity to successfully design and implement their own business, with the guidance of top-notch faculty and business practitioners from various industry sectors.