Branding Guidelines (Memo)

4 August 2020

To      :  The University community
From :   Ma. Teresa D Villanueva
             Director, UMCO

The University Marketing and Communications Office has launched the Ateneo Branding website (https://sites.google.com/ateneo.edu/branding/home) to guide units, offices, and departments on how to properly use our official University branding materials, especially now that we are moving towards a largely online environment.

The guidelines stated in the Branding website aim to enable Ateneo de Manila employees and offices to project the university’s distinct identity more consistently when they communicate.

The site curates and clarifies design guidelines published in the June 2016 edition of the Ateneo de Manila University Brand Standards Manual incorporating more recent directives and practices from UMCO, the Office of the President, and the Board of Trustees.

Please note that unauthorized or improper use of Ateneo branding will have disciplinary or legal consequences. For questions, concerns, and assistance regarding branding, please contact UMCO.

Let us all work together to preserve and protect the Ateneo de Manila University name.