Sustainable Farming: A Narrative Analysis of the Values, Beliefs, and Attitudes of Organic Farmers

The John Gokongwei School of Management invites you to a Brown Bag Session on

"Sustainable Farming: A Narrative Analysis of the Values, Beliefs, and Attitudes of Organic Farmers"

Our presenter is Dr. Enrico C. Osi, Coordinator for Research of the John Gokongwei School of Management. The paper is co-authored by Alfredo R. San Agustin, Jr., a graduate of the MS in Sustainability Management Program of JGSOM.

This will be held on Wednesday, 22 March 2023 from 12:00 - 1:30PM at the Cabochan Room, SOM 307 and online via Zoom.

Please register here: https://bit.ly/jgsombrownbag22mar2023

Brief Description of the Topic:

Notwithstanding the neglected status of the agricultural sector, our marginalized farmers became the country's food security backbone during the COVID-19 pandemic. This qualitative research utilized the narrative analysis that explored the shared experiences of 11 purposively selected Filipino organic farmers that provided a deeper understanding of their values, beliefs, and attitudes. Six main narratives emerged: health-consciousness, reconnecting with society, knowledge sharing, transforming through personal growth, entrepreneurial opportunity, and living in harmony with nature.