The 2nd Marketing Summit presents Insights on Digital Marketing and Public Relations

The Marketing & Law Department of the John Gokongwei School of Management presents the 2nd Marketing Summit: Insight on Digital Marketing and Public Relations on April 1, 2023 from 9:00 am to 12:00 p.m. at Escaler Hall. Here, students get the opportunity to know more about these marketing disciplines and have the chance to ask questions from experts. 

Going beyond learning inside the classroom, this special forum has been organized by JGSOM Marketing & Law faculty members Mr. Emmanuel Cruz and Ms. Jacqueline Gorospe as a way of sharing their love for what they do along with special guest practitioners. Listen how public relations programs are brought to life across different media platforms from Ms. Michelle Lim, PR Manager of GCash. Understand the role of social media in PR and digital campaigns, and how to use strong influencer relationships in creating meaningful brand events from Javi Martinez, Managing Director of Yaparazzi Events + PR. Find out how to create meaningful online content from John Fisalbon of Reel Reeve. Pursue online advocacies that educate, empower and transform using online platforms for the greater good with Castro PR Managing Directress, Content Creator, and Advocate Janlee Dungca.

Sign up for slots: https://forms.gle/Y4nUEHNdb3oDeLFt7

About the speakers

Emmanuel Cruz is the head of E-commerce for Mondelez Philippines, Inc. He has end-to-end experience in Digital Marketing, Brand Management, Trade Marketing and Sales through his previous roles at Nestle, Wyeth Nutrition, Bayer Consumer Health, and Unilever. He has both local and regional work experience having been assigned to various markets from the Philippines, Thailand and overall South East Asia. He holds a Bachelor of Science degree in Management Engineering from the Ateneo de Manila and is a proud true-blue Atenean from Grade School, High School, and College.

Jacqueline Gorospe is currently the Communications and Customer Relations Head and Company Spokesperson of Light Rail Manila Corporation – the private operator of LRT-1. She previously worked for Cebu Pacific as the Marketing Manager - Philippines, in charge of strategic marketing campaigns for various customer segments. She has also worked at the Department of Tourism, under the office of Former Tourism Secretary Ramon Jimenez Jr as a Senior Policy and Technical Officer. She started her professional career as a Management Trainee at JG Summit Holdings. She holds a Bachelor of Science degree in Management from the Ateneo de Manila University, and a Master's in Business Administration (Regis Program) from the Ateneo Graduate School of Business. 

Michelle Lim has recently joined GCash as its Public Relations Manager. She has spent the majority of her career in Cebu Pacific as its Corporate Communications Manager, where she oversaw both marketing and business communications, on top of managing both business and lifestyle media across the Philippines. She also served as one of the airline's spokespersons and was heavily involved in crisis communications. She graduated from the University of the Philippines Diliman with a Bachelor's degree in Broadcast Communication.

Javi Martinez is the creative genius of Yaparazzi Events + PR providing best-in-class and innovative events and PR to big names like Moet Hennesy, GCash and Amanpulo. 

John Fisalbon is the CEO of Reel Reeve, a digital Marketing agency working with premium clients, investors, CEOs, MarCom leaders to carry out their digital marketing, corporate communications and content requirements. Existing clients include Moët Hennessy, Rolex, Chandon, Rustan's, Chambers of Commerce, Oppo, Air Asia, NGOs, institutional and government agencies.

Janlee Dungca (she/her/hers) is the Managing Directress of Castro PR, a gender-progressive, LGBTQ-led Public Relations firm that handles local and international lifestyle brands. As a proud transgender woman, she is an advocate for LGBTQIA+ rights and HIV-AIDS awareness, volunteering as an HIV counselor and the PR Lead of LoveYourself Inc., a non-profit organization that promotes the said advocacies.